The Broker Advantage: Why Your Clients Deserve Options
When clients receive a direct offer on their life insurance policy, it often feels like the end of the
conversation. After all, someone is willing to buy it—shouldn’t they jump at the opportunity?
Not so fast.
What your clients may not realize is that the first offer is rarely the best offer. And when they
settle too soon, they leave both value and opportunity behind—for themselves and for you as
their trusted advisor.
The Problem with Going Direct
Direct life settlement providers make it easy for clients to accept a single offer. But here’s what
they aren’t telling your clients:
- Providers represent buyers, not policyholders. Their goal is to secure the policy at the lowest possible price for their client—the buyer.
- Providers present one offer, not a range of options. There’s no competition to drive the price higher.
- Providers often cut advisors out of the process. That means your client is left to navigate alone, and you lose the opportunity to earn commission while protecting their best interests.
Why Brokers Make the Difference
When you work with a life settlement broker, you’re not accepting the first offer—you’re
unlocking the power of a competitive marketplace. Brokers bring multiple buyers to the table,
creating bidding competition that results in stronger offers and better client outcomes.
Here’s What That Means for You and Your Clients:
- More Offers = Better Outcomes
Multiple buyers competing for your client’s policy means higher bids and more choices. - You Stay the Trusted Advisor
Brokers work with you, not around you, ensuring you remain at the center of the
process. - You Earn Fair Compensation
Brokers advocate for your client and protect your role in the transaction—keeping you connected and fairly compensated.
How to Start the Conversation
Need help introducing the idea? Try asking:- Would you like me to shop your policy to multiple buyers to see who offers the most?”
- Let’s make sure you’re not accepting the first offer without seeing what else is out
there.” - >“My role is to help you compare, not just settle.”
The Bottom Line
Your clients deserve the power of choice.
Working with a broker not only opens the door to better offers, but it also keeps you right where
you belong—at the table, guiding your client toward the best possible outcome.
Don’t let your clients settle for less. Give them the advantage of market competition. Give them
the broker advantage.
Asset Life Settlements has the credentials and secondary market expertise to negotiate the
highest possible cash offer for a policy. More importantly, we have a fiduciary obligation to
represent the policy seller’s best interests throughout the entire transaction.
Call us at 1-855-768-9085 to discuss your questions or to request a free policy appraisal